Post by account_disabled on Feb 25, 2024 4:36:08 GMT -5
Instagram is not a social network suitable for all companies and all products, but for those with a strong visual impact and which are aimed at a young audience it is the ideal platform to bring traffic to your e-commerce. The image social network par excellence is owned by Facebook and the two digital places are closely connected so much so that posts can be shared on both sites. On Instagram, aesthetics are fundamental and over time there has been a progressive shift in popularity from photographic content to video content and stories. This social network for an ecommerce can be an efficient ally in consolidating brand awareness and, above all, in increasing sales . The constant success of Instagram Since Zuckerberg's company bought Instagram in 2012, the growth of the latter has been impressive. In June 2018 there were 1 billion active users on this social network and in January 2019 the audience reachable by fairy advertising on Instagram was 895 million people around the world. An interesting detail, this advertising audience is made up of half men and half women. 68 % of Instagram followers regularly interact with brands (compared to 32% of users on other social networks like Facebook).
TrackMaven research found that the engagement ratio (interactions per post, per 1,000 followers) on Instagram is on average 8 times greater than any other social media marketing platform. It is also one of the few social networking platforms that is not yet saturated. But you may have heard about the Instagram account update … There's been a big uproar among social media marketers, with Instagram changing its algorithm to show the best posts first, inevitably limiting the visibility of others . According to Instagram co-founder and CEO, Kevin Systrom : “On average, people miss about 70 percent of posts in their Instagram profile feeds.” So, the algorithm hopes to ensure that Instagram followers see the best 30% of their content, when they log in. This could have Macedonia WhatsApp Number List various implications (both positive and negative) for social media marketers. But TrackMaven sums up the situation aptly: “Brands will need to create content worthy of paid promotion to ensure good engagement.” Online sales are certainly encouraged by correct use of Instagram, in fact almost three quarters of the platform's subscribers (72% to be precise) declare that they have purchased a product after seeing it on this social media.
You might want to immediately open an Instagram account and start posting photos and videos of items for sale on ecommerce, but you can't rely on insistence to convince followers to buy . Let's see how to set up an Instagram strategy that really helps sales. Read also: " The Instagram trends of 2019 " Corporate Instagram profile : from Social Network to Ecommerce company instagram profile As just mentioned, incessantly posting content on Instagram with the sole purpose of increasing online sales is not a strategy. Generally it is useful to at least alternate generic posts, but always focused on your business, engaging content that triggers interaction from followers and promotional messages that direct you to purchase a product or service. Although Instagram is based on the aesthetics and immediacy of the image, writing attractive texts that capture the user's attention as much as the photo or video is a very effective way to make posts stick in people's minds. . So, first thing: create content for your followers.
TrackMaven research found that the engagement ratio (interactions per post, per 1,000 followers) on Instagram is on average 8 times greater than any other social media marketing platform. It is also one of the few social networking platforms that is not yet saturated. But you may have heard about the Instagram account update … There's been a big uproar among social media marketers, with Instagram changing its algorithm to show the best posts first, inevitably limiting the visibility of others . According to Instagram co-founder and CEO, Kevin Systrom : “On average, people miss about 70 percent of posts in their Instagram profile feeds.” So, the algorithm hopes to ensure that Instagram followers see the best 30% of their content, when they log in. This could have Macedonia WhatsApp Number List various implications (both positive and negative) for social media marketers. But TrackMaven sums up the situation aptly: “Brands will need to create content worthy of paid promotion to ensure good engagement.” Online sales are certainly encouraged by correct use of Instagram, in fact almost three quarters of the platform's subscribers (72% to be precise) declare that they have purchased a product after seeing it on this social media.
You might want to immediately open an Instagram account and start posting photos and videos of items for sale on ecommerce, but you can't rely on insistence to convince followers to buy . Let's see how to set up an Instagram strategy that really helps sales. Read also: " The Instagram trends of 2019 " Corporate Instagram profile : from Social Network to Ecommerce company instagram profile As just mentioned, incessantly posting content on Instagram with the sole purpose of increasing online sales is not a strategy. Generally it is useful to at least alternate generic posts, but always focused on your business, engaging content that triggers interaction from followers and promotional messages that direct you to purchase a product or service. Although Instagram is based on the aesthetics and immediacy of the image, writing attractive texts that capture the user's attention as much as the photo or video is a very effective way to make posts stick in people's minds. . So, first thing: create content for your followers.