Post by CMF Newsman on Jul 1, 2009 12:47:19 GMT -5
Due to a declining economy and a high pace of technology that leaves us constantly upgrading, the music industry has been hit pretty hard.
That’s no secret. Most of us are jamming to our MP3-playing iPhone or rocking out to our iPods, thus making CDs almost obsolete. It’s strange. I have CDs, don’t get me wrong, but they are mostly the mixes that I have made myself through burning the songs I’ve downloaded. I haven’t gotten around to getting an iPod adapter for my car yet, so technically, I am outdated. Most of the other CDs in my car are burned copies of my old favorites that I don’t mind getting scratched or they are local musician demos.
I say this only to illustrate that the music industry has had to change its format to keep up with all of us and our new gadgets. This is becoming painfully clear to struggling artists who keep hoping for the golden ticket, or the record deal, to be offered.
If the truth is told, record deals, while they still sound neat are virtually useless. We don’t need major labels anymore to get our music out there. We don’t need our major labels telling us how and what to do anymore, as most of them are going belly-up anyway. We have MP3 recorders, self-mixers, a Mac book, and some wicked awesome burned software that allows us to record all of our own stuff. With a point and click we can have a song on the interwebs for millions to hear, and with a little more effort we can make our own music video and YouTube it—after we post the link on MySpace, of course, and Twitter all of our friends to go check it out. So, what do we need? What can be offered to our talented generation of computer-savvy musicians? Well, let’s take a lesson from Vertigo, shall we?
More at chattanoogapulse.com/music/music-feature/music-feature-vertigo-the-way-to-go/