Bob
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Bird Geek
Posts: 7,029
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Post by Bob on Dec 26, 2010 21:08:24 GMT -5
I just heard a commercial about "Look at all the things you can spend your gift card on" basically encouraging people to come buy things with the gift cards they got for christmas.
My question is why would they spend money to get people to come use gift cards? Once they're bought they've got the money.
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duke
Senior Forumite
Mr. Tepid
Posts: 3,706
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Post by duke on Dec 26, 2010 21:18:00 GMT -5
People who make purchases with gift cards hopefully will purchase either something more expensive that the card will pay for and/or find additional items to purchase.
The recipient is under no pressure to spend that card and may delay that upgrade or additional purchase.
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Post by daworm on Dec 27, 2010 10:58:51 GMT -5
Yeah, it's kind of like "loss leaders", where they advertise something way cheaper than normal, hoping you'll buy other things once you are in the store.
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gdc25
Regular
Mr. IGDS
Posts: 89
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Post by gdc25 on Dec 28, 2010 9:28:40 GMT -5
good grief... You guys still playing this?
ha ha!!! 'sup worm, Hows da wife, and.. kid(s)? Is he who shall not be named still banned from here?
<-- if I remember, i'll fix that when I can.
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Post by daworm on Dec 28, 2010 20:39:51 GMT -5
Wife is fine, no kids, but a new puppy. How's things with you and yours?
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gdc25
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Mr. IGDS
Posts: 89
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Post by gdc25 on Dec 29, 2010 8:22:13 GMT -5
mine is fine... Believe it or not, the boy is now 17 (18 in 2 months) and is going to a local private university next year on a bowling scholarship.
the kid can roll, man!
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Post by daworm on Dec 29, 2010 18:05:50 GMT -5
Wow, that's great news! Glad to hear it. We haven't gotten back up that way much lately.
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lisachu
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Well Known Consort to Mr. Eaves
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Post by lisachu on Jan 5, 2011 14:49:02 GMT -5
Bob,
I've heard the stores can't count the sales of the gift cards until they are redeemed, so they are wanting those numbers in so they can say how well their sales were for the season.
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Bob
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Bird Geek
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Post by Bob on Jan 5, 2011 18:29:34 GMT -5
I don't think so. The gift cards are "the sale" if what you say is true you couldn't buy a gift card with a gift card. You can't buy a visa card but you can buy almost any other. (I say almost because I've only tried a couple)
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joedog
Senior Forumite
Posts: 2,830
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Post by joedog on Jan 5, 2011 19:37:18 GMT -5
Gift Cards are SALES!!
WalMart held an instore contest with their cashiers for Christmas. Those that sold the most NEW cards got a $100 gift card.
Well Why do they want you to use them?
INVENTORY!!! They have to pay for the stuff sitting on the shelf at a marked up rate to get the profit margin.
BUT they would love for you to buy a dozen or so $100 cards and sit on them also, That money sits in a bank account earning interest.
Gift cards are a win/win deal for major retailers. They get your money and earn interest on it until it is exchanged for merchandise.
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