Post by CMF Newsman on Jan 17, 2012 12:22:11 GMT -5
It would appear that fast food chain Burger King has beaten McDonalds, Wendy's, and the rest to the punch and made the move into widespread delivery.
It is the next logical step after the drive-thru window. People wanted to be able to purchase a high-fat, low-nutrition meal without having to make the arduous walk from the parking lot to the counter, and why not. If you are going to spend a full $5.95 on a meal that is basically calories on a bun, why waste your hard earned cash losing some of those calories on your way to buy them?
But Burger King has gone one step further. In a move that will surely make it pioneers in this glorious field, customers in Virginia and Maryland will not even have to walk from the sofa to the car thanks to the new delivery service. The only calories burned in these states when eating a Whopper will be those used when moving from the sofa to the front door, and those used while changing the TV from "American Idol" to "Jersey Shore."
It really is ingenious. The service is currently available at nine stores in Maryland and three in Virginia, with six more to be added next week.
Read more: www.boston.com/business/articles/2012/01/17/viewpoint_burger_king_testing_delivery_service/
It is the next logical step after the drive-thru window. People wanted to be able to purchase a high-fat, low-nutrition meal without having to make the arduous walk from the parking lot to the counter, and why not. If you are going to spend a full $5.95 on a meal that is basically calories on a bun, why waste your hard earned cash losing some of those calories on your way to buy them?
But Burger King has gone one step further. In a move that will surely make it pioneers in this glorious field, customers in Virginia and Maryland will not even have to walk from the sofa to the car thanks to the new delivery service. The only calories burned in these states when eating a Whopper will be those used when moving from the sofa to the front door, and those used while changing the TV from "American Idol" to "Jersey Shore."
It really is ingenious. The service is currently available at nine stores in Maryland and three in Virginia, with six more to be added next week.
Read more: www.boston.com/business/articles/2012/01/17/viewpoint_burger_king_testing_delivery_service/